While giving back is his main passion, Chris works professionally in digital marketing.
Across all mediums, Chris’ content has reached over 24,000,000 people and been read or viewed roughly 360,000,000 times.
How did his path unfold? Well, the story begins as a young child, when Chris was reading classic novels and writing poetry about pirates. He always loved to write and express his creativity. Fast forward to high school, Chris realized it was an actual possibility make a living from his artistry.
Three months before his 18th birthday back in 2018, his first writing gig unfolded with a United Kingdom-based publication, called Gone Travelling. The first article Chris ever published was about none other than the city he grew up near—Springfield, Massachusetts. He also took a stab at the gaming world and writing for The Geekly Grind, reviewing video games and covering major events like PAX East. After some time, he realized he wanted to break into two further niches he loved—basketball and Hip-Hop. Chris worked under Travis Singleton at SneakerReporter covering the sport (and specifically his beloved Oklahoma City Thunder), and had the chance to interview NBA players such as Kevin Hervey. This is also where he got his first taste of social media management, handling the SneakerReporter account on X.
Still seeking out a position working within Hip-Hop, he began to tirelessly pitch content to publications within the genre, one of them ultimately landing in the hands of Cyrus Langhorne of the former SOHH. Cyrus liked what he read, and then Chris worked as a volunteer for SOHH for months before getting a paid gig. The position included creating social media, YouTube, and website content, and Chris fell in love with the role. With backstage access at concerts, artist interviews, freebies from brands, special invites to shows like Nick Cannon’s Wild 'n Out, and premium access at events such as Art Basel Miami, the job came with ridiculously memorable moments including being called a “weird *****” (yes—jokingly) by ScHoolboy Q, chatting with Lil Uzi Vert in his Bugatti Veyron, and even gaming with Chief Keef. Across nearly four years at SOHH, Chris’ YouTube videos were viewed over 300,000,000 times alongside 595,000 subscribers (which led to a Silver YouTube Play Button and account verification; SOHH’s X account was also verified), and his articles were read by roughly 2,500,000 unique site visitors monthly.
After his time at SOHH, which was enjoyed living within view of Manhattan and the George Washington Bridge, he moved on to an Atlanta-based Hip-Hop media outlet called AllDayDrip. Throughout roughly two years at AllDayDrip, his articles were read by more than 15,000 monthly and his videos were watched over 340,000 times. At the same time, he held a remote position with Clearbridge Branding Agency out of Glassboro, New Jersey, managing social media accounts and advertising for over ten clients.
Other work Chris has done includes content for the ASAP Foundation and A$AP Ferg out of New York City and their mission regarding substance abuse and harm reduction, as well as video production for renowned artist J.O. Jerusalem and Hip-Hop Mike, a former Hot 97 DJ. From 2023 to 2025, Chris worked in marketing as an employee-owner of A.W. Brown’s Pet & Garden in East Longmeadow, Massachusetts. His content landed in front of more than 930,000 people during his time at Brown’s. Somewhere in the middle of all this (he’ll admit the digital world moves too fast to remember all the dates), he also created content for HipHopVideoWorld and expanded into the automotive media world for HotCars.
Furthermore, Chris’ work has been published or featured in The Guardian, Complex, Forbes, and NBC News. He has worked with dozens of celebrities, musicians, and professional athletes, including Kanye West, Jimmy Fallon, Spike Lee, Kodak Black, Kim Kardashian, 2 Chainz, Nicki Minaj, Judge Judy, Gucci Mane, Ben Simmons, Kehlani, Harrison Ford, Michael Rubin, late designer Virgil Abloh, and late rapper Juice WRLD. He went even further with certain connections through talent management, directly assisting both Glen “Big Baby” Davis (coordinating the The Life After Basketball Tour comedy tour) and Smooky MarGielaa. Chris has also collaborated with countless unique figures, including actors from The Sopranos, former members of organizations such as the Heaven’s Gate cult all the way to the Genovese crime family, and even those from of bands like Lynyrd Skynyrd—his favorite!
More about Chris…
The most important thing to know about Chris is that he is deeply rooted in his faith in Jesus. He loves his beautiful fiancée Caty and they reside together with their beloved rescue cat Skyee. Caty helps people full-time in the medical field, and is in graduate school to become a Physician Assistant! Together they love to go on adventures, do crafts and puzzles, chase the Northern Lights, binge reality television, try delicious new foods, and live out their passion for the mountains, as they are seeking to hike all 48 of New Hampshire’s 4,000-Footers.
As for the other things—digital marketing and giving back to the community may be a huge part of Chris’ life, but there is so much more to him that you should know.
A major passion of his while growing up was baseball; as a left-handed pitcher, he seamlessly made his way through batter after batter over the years. This eventually led to interest from schools like the University of Miami among many college opportunities, including scholarships to the University of Hartford, Northeastern University, and the chance to play at the United States Military Academy, better known as West Point. With a fastball reaching over 90 miles per hour in bullpens and a projection from a New York Yankees scout that placed him in the top ten rounds of the 2018 MLB draft, Chris committed to Hartford and briefly played at the NCAA Division I level, but eventually realized it wasn’t the right fit. He wound up at the prestigious Phillips Academy Andover for a post-graduate study year, where he played baseball and basketball. After this, he was one of the less than 10% of accepted students annually at Amherst College, where he was slated to continue pitching for the Mammoths.
Nonetheless, Amherst College didn’t seem like the right fit either despite keeping up excellent grades after a semester of attendance. Chris then made the choice to postpone his baseball aspirations and head to Springfield Technical Community College, where he studied digital media production. This was ultimately the right choice, and aligned with his professional career to bring him where he is today.
In his free time, Chris enjoys working out and going on long runs, browsing flea markets, cooking, reading, and studying multiple languages. He is trilingual, and knows English, Russian, and Spanish. With family routes from Minsk, Belarus, and Krasnoyarsk, Russia, Chris is extremely proud of his family heritage and proudly speaks the beautiful Russian language.
He’s also a traveler, with goals to visit 30 countries, all 50 states in the U.S., and all seven continents before he turns 30 years old, and will have achieved about half of his goal by the end of 2025. Chris is a sneakerhead and a car fanatic too, and will forever cherish his 2010 Camaro SS and 2018 Alfa Romeo Stelvio (in which he and Caty have an awesome car camping setup). Last but not least—the gamer in him wouldn’t shy away from telling you that he is a Call of Duty lover, and was ranked #34 out of over 9,000,000 people worldwide on Black Ops II Hardpoint mode back in the day.